Google makes changes by rewarding quality content over traditional backlinks and directory submissions. Content strategy is crucial if you want your site to show up on page one. Help Google provide an efficient search engine for its users by being a positive influence, offering useful information and easy navigation.
Back in the day, you could sidestep high standards to boost a site’s page rank. Mass directory submissions, blog commenting, and social bookmarking are a few examples of outdated SEO tools. Today, overusing these tactics may actually get your site ousted.
Without unique content that builds community, you’ll be buried by your competitors. Show Google your worth by practicing effective content strategies.
7 Ways to Put Content Strategies Into Action
Keep Your Voice Consistent
Relationship-building is an essential part of online success. Maintaining a consistent voice will promote more trust among your readers. Are you funny? Serious? Irreverent? Reserved? Establishing an online persona draws a loyal audience that feels at home on your website.
If you have a team of contributors (like writers, designers, and social media promoters), be sure to get everyone on the same page. Establish common keywords and goals. Gear all of your content toward your audience.
Know Your Audience
The best way to serve your audience is to know who they are. Create real pictures of the people who make up your readership. What are their names? What do they do? How do they spend their money?
A quick survey will give you a clearer picture of who your readers are. This is also a good way to get them to open up about their needs and what they would like to see on your site.
Promote Your Site’s Usefulness
The internet is filled with false, pointless information. Separate yourself from the noise by contributing to the greater good. Go the extra mile and give your readers more than they expect: they’ll thank you by social sharing and giving you the natural backlinks that impress Google.
Stay Social-Media Sharable
Attention-grabbing headlines and eye-catching images encourage readers to share on social media sites. Everyone wants to be seen by others as smart and ahead of the pack. Will sharing your content promote this identity?
Social media sharing provides quality backlinks that Google likes to see. All links are not created equal: a popular post is a highly effective way to reflect the value of your site.
Stop Spinning and Create Fresh Content
Keep up with what’s trending, but don’t regurgitate what’s already been said. Spinning may keep you from duplicating content, but does it really provide the best quality for your readers?
Choose a fresh outlook over dry repetition. What can you add to the discussion? Is there a perspective that hasn’t been addressed? Stimulate your readers’ minds and they will become more interested in what you have to say.
Interact With Your Readers
Those who take the time to engage with their audience stand out from the rest. Answer questions and respond to comments. Appreciate your readers for taking the time to visit and share their thoughts.
Make your website less of a lecture hall and more of a conversation. This builds trust with your audience that can only benefit your brand, both on and off the Google page.
Use social media outlets to benefit your readers. Facebook and Twitter allow opportunities for sharing fascinating tidbits that aren’t necessarily from your site. Ask questions, no matter how trivial or off-topic they may seem. This practice builds community and makes your brand accessible.
Mobile search is expanding by leaps and bounds each year. A quarter of all searches are made on mobile devices every day. Make mobile-optimization a priority before your competition beats you to it.
Your site should be easy to navigate for those who need to find something quickly on a small screen. Post content in digestible pieces, and add clear buttons that make sharing simple.
Content strategy has many facets. Make quality content and easy multi-platform navigation your priority: your readers will thank you, and so will Google. Optimizing your website may require more time and effort from now on, but it’s an invaluable way to gain a larger audience and build a strong online presence.