If you’re operating any type of online business, no doubt you spend much of your time focusing on techniques to drive targeted visitors to your website.
Having a company blog is a very effective way to bring in new visitors to your website. People love useful information and the search engines love blogs, making it a winning combination! Consistently posting the right kind of content to your blog will keep those search engine bots coming back over and over, indexing every page.
Choose the Right Keywords
For your blog to work in driving decent amounts of traffic to your website you will need to create posts which are well optimized for the major search engines like Google and Bing, focusing on keywords that will bring relevant traffic to your site.
Every blog post you make essentially needs to be relevant to the topic of your company’s website. Therefore, the very first thing you must do is a little market and keyword research. An easy way to start is to research your site’s main keyword with a free keyword suggestion tool, such as the one Google provides, then select and save a summary of low competition keywords with total monthly searches of 500 or less. These lower competition phrases are much easier to rank for, making it faster to get those traffic driving blog posts to the first page in the search results. They can really add up to a lot of traffic over time, as you post more and more content to your blog. Even though these keywords are lower traffic, with only a few monthly searches each, you will bring in a few visitors for every post. If you post once per day with a different keyword, your traffic will quickly increase.
Format Content Properly
As a general rule of formatting you should put your target keyword within the title of the blog post as well as 2 or 3 times in your post’s body, bolding the keyword once. Don’t over-stuff your content with keywords. Focus on just one phrase per blog post. Also include the keyword in your description tags and the alt tags of any images in your post.
Be kind to your readers by breaking up the content of your post into easy to read paragraphs with subheadings to emphasize the main points. A long unending post can be hard to read.
Monetize Your Blog
Last but not least, make sure to monetize your blog content. This is of course the whole reason you created the blog in the first place. Adding a link back to your company’s website at the end of each post is essential, but you don’t need to stop there. You can include extra income streams such as a newsletter subscription or affiliate products that relate to your business. Also ensure that each post has a call-to-action, asking visitors to subscribe to your newsletter or click an affiliate link in your post.
Following this simple proven formula for a successful blog can give you a dramatic increase in online earnings that will continue to grow over time.Buffer